Vision Card

The vision card assists you in crystallizing the vision for your solution. In addressing eight straightforward questions, you will gather sufficient information to compose a vision statement. The vision card asks for identifying the target audience, specifying the solution, outlining ideas for revenue generation, establishing credibility by addressing potential reasons for success or failure, formulating the next steps, and highlighting the top four features of the solution.

1. Start by filling our the vision card individually. First, take a look at the upper half of the vision card. Start by sketching your solution first, so that everyone can easily understand and remember what the concept entails.
2. Summarize who your persona is. Who are you targeting?
3. Describe the main pains, gains, and goals this persona has.
4. Describe what you would like to offer to your persona.
5. Draft first ideas, how you can generate the benefit you desire (e.g. generate impact, money etc.)
6. Align on the form of credibility which will proof that your idea will work.
7. Then discuss the critical scenarios that would make your vision fail.
8. Define next steps that you want to undertake.
9. Align on the top features/elements of your offering.
10. Lastly, define the value proposition statement for your project.
11. After each project member has filled out the vision card individually, share your vision cards.
12. Vote on the preferred elements of the different vision cards individually. For example, start by voting for the preferred sketch by placing a dot per person on the vision card with the best sketch. Repeat so for the other elements.
13. Create a final vision card that encompasses all the best segments.

1. Be specific when filling out the vision card, prevent too broad or general statements that can easily lead to misunderstandings.