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Home » Methods » Lean Canvas

Lean Canvas

> 6 hours
  • Lean Canvas Template
  • Post-Its
  • pencils
Best Practices

Explanation of the method

  1. What existing and relevant problems or needs are there in society? At the beginning, define the biggest problems problems to be addressed.
  2. Who are affected by these problems or needs? Which target group(s) group(s) can you identify (age, income, place of residence, etc.)? For you can use the persona method (see p. 98) for a more in-depth use the persona method (see p. 98).
  3. How can the problems and needs of your target group be solved? be solved? Develop a possible solution for each of these problems or needs. a possible solution.
  4. How can you measure the success of your solution? To do this, define key performance indicators for the identified problems or needs, that will later make your project measurable, e.g. 30% of people who live alone are over living alone are over 60 years old.
  5. What is your unique selling point? Define the user promise of your solution that it offers your target group(s).
  6. What (competitive) advantage do you have over other projects/providers of projects/providers of similar products or services? Define what your project is not so easy to imitate, e.g. a large network.
  7. Which channels can you use to reach your target group(s)? Collect collect different media for this, e.g. radio, newspaper, Facebook, etc.
  8. Afterwards, discuss what conclusions you can draw from the informa conclusions you can draw from the information in the lean canvas and which steps you need to focus on to achieve the solutions.


  • The Lean Canvas enables a structured approach to familiarise yourself with the environment and the corresponding to familiarise yourself holistically with the environment and the corresponding contexts.
  • The Lean Canvas provides a business-orientated view of the overall project and helps to better understand the better understand the needs of the target group(s).
  • By drawing conclusions from the information collected the further course of the project is made easier, as your z. for example, you already know how to reach your target group.
    target group."


  • The method is very time-consuming, as a lot of data has to be must be collected.
  • When you collect data, the quality of the results depends depends on your research methodology.
  • The information and results can change over the course of the pro change over the course of the project and must be developed and adapted accordingly in the Lean Canvas.

Advice from practice

  • Use sticky notes or an online version so that you can to revise your Lean Canvas during the course of the project. canvas.
  • Use different colours for different target groups. groups.
  • Get feedback and opinions from external people. people.
  • Keep an overview with two to four pieces of information per cell. Too much information indicates a lack of focus. lack of focus.
  • Use industry-standard key figures, e.g. number of ideas for new for new products/improved processes, number of programme programme participation, recipient satisfaction rate, etc.
Please note that the tools and methods were created as of August 2024 and all Miro Boards are editable.
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